Chances are if you are like me, you’ve set some business goals for yourself for 2014. A big one again this year for me includes the ever-changing, uphill battle that is setting myself apart from the droves of new photographers popping onto the scene daily. Ask any reputable, well established photographer in the industry and they’ll tell you that it’s probably one of their top goals, too (or it should be!). Staying unique and relevant is what determines your success! It’s what makes you sought after and helps you to stand out. And really, when it comes to being successful in business or hunting for that perfect job, who doesn’t want to be seen as the the top choice?
In my 4.5 years in business, one of the things I’ve learned is that simply doing good work is not enough to make you successful. Sounds bleak, I know. But stick with me. 😉 What I’ve learned is that it’s actually so much more that that! It’s the whole package. It’s in the excellent customer service you provide, it’s the unique products you offer, it’s the flare you put into the packaging of your items, it’s the way you interact with your colleagues, it’s the ability to go that extra mile, it’s the friendly smile that says “I can help you!”. What makes you successful, unique and stand out in a crowd is what YOU bring to the table. And since there will only ever be one of YOU, you need to let that authenticity and creativity shine, baby!
Business headshots factor into the authenticity equation in a very big way. Without them you are quite literally just a name on paper, lost in a sea of folks with similar credentials. And that’s not where anyone belongs. We live in such a digital and social media driven society. Every single day we are seeking to connect with the people around us whether it be via Facebook, Twitter, LinkedIn, Google+ or on a more personal level. Putting your best face forward has never been more important than it is right now! Don’t let another year pass without making one of the easiest, most important investments in your brand and in your career that you’ll make all year. Let your professional images say to the world exactly what you hope to convey and they’ll be investment you’ll be glad you’ve made.
To book your professional business headshots with Danielle Lynn Photography, please contact me today! During the winter months I often conduct my sessions both indoors and outdoors to create natural looking authentic headshots for my Ottawa and Gatineau area clients. Let’s connect and discuss the possibilities!